Dave Shultz had an idea to create an indoor golf experience that could compete with the experience of actually being out on the course and also attract new players to the game.
“I begin with an idea, and then it becomes something else.” – Pablo Picasso
Since the thought first popped into Dave’s mind he has devoted countless hours and energy developing that idea into a viable opportunity. As he encountered problems and hurdles his vision for the facility has transformed and strengthened.
“An idea, like a ghost, must be spoken to a little before it will explain itself.” – Charles Dickens
The initial sketch for this indoor golf facility was a building surrounded by a large open air covering in the shape of an 18 sided polygon over live grass, water hazard and bunker.
After creating the initial sketch Dave talked to experts and refined his vision.
Dave Jolliffe, the Founder of Topgolf, suggested Dave consider putting the entire experience indoors and perhaps add a chipping and putting area.
Bill Bales, the Founder of Aboutgolf Simulators, shared that, “Going from a sim to another place has a significant disadvantage with respect to the most critical element of simulation– suspension of disbelief.”
Another iteration of the idea:
Dave attended a PGA Convention. He said, “I decided to take my concepts and talk to people at this show as a measure of sanity/insanity.”
“A person with a new idea is a crank until the idea succeeds.” – Mark Twain
A number of people expressed enthusiasm for the idea and left Dave feeling more confident.
At one point Dave pondered what the smallest possible “complete” golf experience would look like.
Within the area for a Tennis court.
This idea included changing scenery, a variable contour green, and transitioning from simulation play to live play by spotting the ball with a laser.
At this point Dave developed ideas for food and beverage services and the REALiTEE Golf smartphone app. The app has become valuable to the core of the REALiTEE Golf experience. Not only tracking and managing a person’s score but also to show players where to place their ball in the live play area, optimize the people flow, save incomplete scores for future visits and more.
Here Dave sought out the ideal person to present his vision to, Keith Bank, a venture capitalist specializing in golf investments. He was intrigued by the idea, but strongly challenged the value proposition.
This was a problem. Dave considered hanging up his hat right then. He shared the news to his small email list of people he kept up-to-date on the progress of the idea. That’s when he received a strong show of support.
“The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” – Dan Millman
His energy was renewed. Dave continued on.
He thought of a local business that he had seen expand rapidly from one venue to many venues: K1 Speed in Anaheim. He did some research and found that over half their total revenue comes from corporate meetings and team building events and that they also get a lot of revenue from special events.
Dave is very familiar with corporate events. He knew this idea could serve desirable corporate packages that include formal team building, leadership, six sigma, or lean training.
He discovered that built the right way this facility would appeal to golfers and non-golfers. It could be a destination for families as well as young adults. It would be sought out for special events and for corporate events. A winning idea.
Today, the vision is completely formed:
REALiTEE Golf is almost here.